Touchpoint Group
20 Case Studies
A Touchpoint Group Case Study
ANZ, New Zealand's largest bank, faced the challenge of improving its customer satisfaction and NPS score despite constant customer interactions. Its manual process for filtering feedback was resource-intensive and slow, causing delays in addressing customer concerns. The bank enlisted Touchpoint Group to help gain real-time, actionable insights from its customers.
Touchpoint Group implemented its TouchpointCX Voice of Customer platform, which provided multi-channel, real-time listening and an automated feedback case management tool. This solution delivered insights directly to frontline staff, enabling them to respond quickly. As a result, ANZ moved two places ahead of other top banks in NPS, achieved an 88% reduction in external spend, and cut internal resource costs by 90%.
Jack Welsh
ANZ