Case Study: PRESS Bistro, LLC increases specialty dish sales and profitability with TouchBistro's visual menu

PRESS Bistro increased their sales with a visual menu

PRESS Bistro, a casual fine-dining restaurant in Johnstown, PA led by chef-owner Jeremy Shearer, struggled to sell its inventive fusion menu in a market where most customers expected typical "bar food." The unconventional dishes were often misunderstood, and Shearer needed a way to get guests to try the restaurant’s more creative, higher-margin offerings.

By deploying TouchBistro’s visual menu on iPad minis, PRESS Bistro displayed appetizing photos and descriptions at the table, making unfamiliar dishes easy to understand and appealing. As guests began ordering from the specialty and fusion sections instead of sandwiches and salads, sales shifted to more profitable items and the restaurant’s overall profitability increased.

PRESS Bistro, LLC

Jeremy Shearer

Owner