Case Study: Lyric Theatre serves 750 patrons faster and simplifies operations with TouchBistro

Lyric Theatre - Customer Case Study

Lyric Theatre, a restored 1914 vaudeville house in Birmingham, reopened in 2016 and needed a modern point-of-sale that matched its vintage atmosphere while handling high-volume show service. The team faced a tight timeline and the operational challenge of serving 700–750 patrons within an hour and during short intermissions, with minimal training time and no tolerance for cluttered, irrelevant menu options.

TouchBistro delivered a sleek, customizable iPad POS that let staff build an exact menu from an “empty palette,” add items in minutes, and use a highly intuitive interface that required almost no training. The system sped transactions, enabled customer-facing signing and tipping, provided clear sales reporting, solved a critical hardware issue via fast support, and proved scalable enough to roll out to the larger Alabama Theatre.

Lyric Theatre

Gary Jones

Concessions Manager