Case Study: Esmeralda’s 2.0 achieves 31% sales growth with TouchBistro Online Ordering

How TouchBistro Online Ordering Helped Esmeralda’s 2.0 Increase Sales by 31%

Esmeralda’s 2.0 is a popular Mexican restaurant in Eureka, CA, that faced growing pains from booming takeout and delivery demand. Overloaded phone lines and reliance on third-party apps led to missed orders, service issues, and loss of control over the customer experience.

By implementing TouchBistro Online Ordering integrated with its POS and adding “Order Now” buttons, the restaurant streamlined ordering, reduced human errors, and eliminated commission fees. The changes boosted takeout sales by about 27–31% (peak hourly takeout rose from $1,000–$1,500 to $1,800–$2,100), cut order-handling time, reduced complaints, and improved staff productivity and profitability.

Esmeralda’s 2.0

Marco Ramirez

Owner