Case Study: Kelly’s Bake Shoppe achieves stronger customer retention and more repeat business with TouchBistro Loyalty

How TouchBistro Loyalty and the Customer Web App Helped Kelly’s Bake Shoppe Improve Customer Retention

Kelly’s Bake Shoppe is a plant‑based, gluten‑free and peanut‑free bakery in Burlington, Ontario with a devoted regional following. The owners outgrew an old punch‑card system that customers frequently lost and that couldn’t track spend, reward non‑cupcake purchases, or identify their best customers.

They implemented TouchBistro Loyalty with a branded Customer Web App integrated into their POS, giving customers phone‑based points tracking and easy redemption. Nearly 3,000 customers have signed up with 5,508 check‑ins; the program awards 3 points per dollar and has generated 176 redeemed rewards, leading to more frequent visits, larger orders, improved customer insights and more secure, trackable loyalty management.

Kelly’s Bake Shoppe

Erinn Weatherbie

Co-founder