Case Study: Alabama Theatre achieves record sales, streamlined inventory and faster service with TouchBistro

Alabama Theatre broke two sales records in their first 6 weeks of using TouchBistro

Alabama Theatre, a busy Birmingham entertainment venue producing signature shows and touring concerts, needed a faster, more organized way to serve large, varied crowds and manage inventory and sales across different events. With high turnover and diverse demographics per show, the theatre sought a POS that would speed service, simplify inventory tracking, and provide actionable sales reporting.

They deployed TouchBistro on 12 terminals, using its inventory management and analytics to track sales by show and demographic and to plan stock needs. Staff adoption was rapid, orders and payments became much faster, and the theatre broke two sales records within the first six weeks—boosting revenue per employee and enabling data-driven business decisions going forward.

Alabama Theatre

Gary Jones

Bar & Concessions Manager