Case Study: Verified Market Research achieves faster dashboard rollout and better sales with Toucan

VMR provides an improved dashboard experience to their users on AWS

The customer, Verified Market Research (VMR), faced the challenge of modernizing its delivery of information from static PDFs to interactive dashboards for its non-technical user base. Their small team needed a solution that required little technical knowledge to integrate and would allow them to leverage their existing AWS infrastructure. Partnering with the vendor Toucan, they aimed to create an innovative analytics experience to transform one-time clients into recurring visitors.

Using Toucan's embedded analytics solution, VMR rolled out its first interactive dashboard in under two weeks. The implementation led to impressive results, including an 80% reduction in time spent explaining data and a 10% increase in sales closures. This new capability created a "wow-effect" during demos, generated positive client feedback, and provided VMR with new revenue opportunities and a significant competitive advantage.

Verified Market Research

Amaan Kazi

Chief Executive Officer