Case Study: StorySlab democratizes data access and uncovers actionable insights with Toucan

Democratize Access to Data & Uncover Highly Impactful Insights on AWS

StorySlab, a sales enablement platform for B2B field sales teams, faced challenges with their clunky, difficult-to-maintain in-house dashboards. They struggled to balance important feature requests and provide actionable data insights to all business users, particularly their customer success team, while also wanting to better leverage their AWS investments.

By implementing Toucan, StorySlab empowered non-technical users to build robust, customizable dashboards that were fully integrated in under one month. The solution delivered compelling, actionable insights and enabled data analysts to prepare their own ETL data sets without developer assistance, leading to over 20 million analytics events. The results for StorySlab included a dramatically improved user experience and a drastic reduction in the time and resources needed to create custom dashboards.

StorySlab

Dan Scrimale

VP of Product and Engineering