Case Study: JetBlue achieves 60% reduction in education costs and 96% scholar commitment to stay with Totara

96% of JetBlue Scholars Students Are Committed to Staying at JetBlue as a Result of the Programme

JetBlue Airways launched JetBlue Scholars to help crew members earn college degrees affordably, but the program required a single, multi-use technology to aggregate courses, credits and reporting from multiple providers. With students needing to be self-directed and administrators needing real-time tools to coach and track progress, JetBlue found no off‑the‑shelf platform that met their needs and required a custom solution.

Webanywhere built MyDegree on Totara to aggregate approved courses, transcripts and assessments, provide custom degree paths, real‑time reporting and tracking, and a Success Coach dashboard for communication and status management. The programme cut educational assistance costs by 60% (per‑employee vs. traditional tuition reimbursement), improved administrative and coaching efficiency by 33%, and delivered strong learner outcomes: 85% of Scholars report increased job engagement, 96% say they’re more committed to staying at JetBlue, over 90% would recommend the programme, and the initiative earned an NPS of 87.

JetBlue

Cody Cleverly

Senior Analyst, Academic Programs