Case Study: Wiredrive achieves over 60% increase in monthly recurring revenue with Totango

How Wiredrive increased additional monthly recurring revenue by over 60% with Totango

Wiredrive, a media-sharing and collaboration platform used by over 1,500 customers including Nike, ABC and Cisco, faced an overwhelmed customer success team responsible for onboarding, renewals and preventing churn. With 500+ high-touch enterprise accounts and aggressive revenue goals, the team struggled to prioritize work, track where accounts were in their journey, and avoid letting customers fall through the cracks.

By deploying Totango’s Health Console, automated SuccessPlays and Campaigns, Wiredrive created a clear customer journey, automated onboarding tasks and renewal/NPS outreach, and centralized communications. The changes cut onboarding to under 30 days, boosted product usage ~20% in under three months (and 12% in the first month for targeted outreach), generated 22 feature demos, and drove upsells that produced a >60% year‑over‑year increase in additional monthly recurring revenue—while saving the team 100+ hours per month to focus on high‑value customer work.

Wiredrive

Rob Deutsche

Customer Success Team Lead