Case Study: PayPal boosts mobile commerce sales with Total Product Marketing

PayPal boosts mobile commerce sales with Total Product Marketing, driving 125 merchants and a 9.3% RPV lift

PayPal, a leading digital payments platform, identified a significant gap where mobile commerce revenue was lagging far behind desktop sales despite growing user numbers. They envisioned creating a global community for System Integrators and their eCommerce merchants to collectively work on increasing mobile sales. To bring this vision to life, PayPal engaged the vendor Total Product Marketing (TPM) for its strategic marketing services and digital design expertise.

Total Product Marketing collaborated with PayPal and other stakeholders to develop a full strategic plan and an interactive website for the new Mobile Optimization Initiative. This was supported by a comprehensive suite of content marketing tools. The initiative launched with 75 participants and quickly grew, attracting 125 merchants and delivering an average 9.3% rise in revenue per visitor. TPM successfully delivered the project under a tight deadline and continues as a trusted partner for PayPal.

PayPal