Case Study: Demandbase boosts B2B launch awareness with TopRank Marketing influencer storytelling

Demandbase drives 8.4M reach with Top Rank Marketing

Demandbase, a B2B tech software company, faced the challenge of breaking through market noise after a major rebrand and new product launch. They needed to communicate their evolved account-based marketing solution and reach the right customers. To tackle this, they partnered with the vendor TopRank Marketing for a B2B influencer marketing campaign.

TopRank Marketing created a unique campaign that transformed well-known industry influencers into illustrated superheroes to tell Demandbase's story. This strategy was activated through an interactive infographic, a launch event, and social amplification. The vendor's solution delivered significant results, including over 8 million in potential reach, more than 460 influencer engagements, and page views that exceeded the benchmark by 800%.

Demandbase