Case Study: Treasury Wine Estates drives consumer-led decisions with Toluna Start

Treasury Wine Estates uses Toluna Start to drive consumer-led decisions across global audiences

Treasury Wine Estates, a leading global wine company, faced the challenge of making every organizational decision consumer-led. They needed an insights partner with global reach to target diverse audiences. This led them to partner with Toluna and utilize their Toluna Start enterprise subscription.

Toluna provided a solution through the Toluna Start platform, enabling Treasury Wine Estates to field surveys globally using Toluna's panel and their own customer groups. The impact was the ability to answer key business questions by gathering high-quality insights from specific audiences, such as AAPI consumers in multiple countries and their own wine club members, directly supporting consumer-led decision making across the company.

Treasury Wine Estates