Case Study: Takasago achieves faster, more confident innovation insights with Toluna Start

Takasago programs and launches claims study in 1 hour with Toluna

Takasago, a global fragrance and technology company, faced the challenge of needing to quickly and confidently test consumer claims to substantiate its innovation efforts. Its team, led by Global Vice President Jelena LeBreton, required agile insights to identify which claims resonated with consumers and which did not, in order to guide future development. They turned to the vendor Toluna and its Toluna Start platform to address this need.

Toluna implemented its MaxDiff Claims solution via the Toluna Start platform, enabling Takasago to program and field a study in-house within an hour. This solution provided the speed, ease of use, and reliable data quality that Takasago needed. The impact was that Jelena LeBreton's team quickly identified the strongest claims, gaining a greater understanding of consumer preferences to confidently guide future innovation and increase the value of the insights function within the organization.

Takasago