Case Study: SunButter boosts brand sales with Toluna’s iterative concept testing, packaging, and creative insights

SunButter boosts sales 19.2% with Toluna

SunButter, a sunflower spread brand, sought to reposition itself from a niche product for allergy sufferers to a mainstream superfood. They partnered with Toluna to understand category drivers and test new positioning concepts for their brand and a planned chocolate line extension.

Toluna implemented a customized, iterative research solution involving concept testing, packaging tests (PACT), and an in-home use test. This provided insights that guided creative development and generated a sales forecast. The impact was significant: following the repositioning and campaign launch, Toluna helped SunButter achieve a 19.2% increase in brand sales while the overall category declined by 1.3%.

SunButter