Case Study: Reckitt scales insights and speeds go-to-market decisions with Toluna Start

Reckitt conducts more research with less budget using Toluna

Reckitt faced a challenge from across its business to conduct more consumer research to support product development, but needed to achieve this with limited budget and a requirement for agility. They turned to the vendor Toluna and its product, Toluna Start, for a solution.

By implementing an enterprise subscription to Toluna Start, Reckitt was able to quickly evaluate initiatives and gain insights on packaging and campaigns. The solution from Toluna enabled them to conduct more research with less budget, achieve faster turnaround times, and make their business development process an iterative cycle of testing and optimization.

Reckitt