Case Study: Orange unifies digital and insights research with Toluna's agile research

Orange centralizes research with Toluna and wins majority of projects through insights

Orange, a French telecommunications company, faced a challenge where its digital division was conducting its own DIY research, believing traditional methods were too slow and costly. The head of consumer insights wanted to centralize this research to make it more efficient and prove the value of agile research, partnering with the vendor Toluna to do so.

Toluna implemented a subscription-based model for agile research and provided training to empower the Orange team to act independently. The solution also included setting up an online community to integrate qualitative insights. As a result, Toluna secured buy-in from the digital division, with the majority of projects now going through the insights team. This successful program received awards at the Trophées Etudes & Innovations.

Orange