Case Study: Nestle makes faster, clearer decisions with Toluna Start

Nestle speeds decision-making in under a week with Toluna

A business unit at Nestle faced the challenge of determining which marketing claims would resonate most effectively with consumers for an upcoming campaign. They sought a deeper understanding than traditional survey methods could provide. To address this, they utilized the Toluna Start platform to conduct a MaxDiff study.

Toluna implemented a flexible and efficient solution, enabling the team to survey over 400 consumers and evaluate 20 different claims in less than a week. The study delivered clear results, identifying the most impactful claims and allowing for analysis by distinct consumer segments. This provided Nestle with certainty in their decision-making and accelerated the process, with the customer highlighting the solution's fast execution, ease of use, and clear, actionable insights.

Nestle