Case Study: Nestlé Purina validates new product demand in two days with Toluna

Nestle Purina validates a new product in 2 days with Toluna

Nestlé Purina, a leader in pet nutrition, faced the challenge of quickly assessing market demand and consumer sentiment for a new sustainable dog food product in a niche market. To accelerate their product development process, they turned to vendor Toluna for agile insights.

Toluna provided its on-demand consumer insights platform, enabling Nestlé Purina's team to survey 200 pre-profiled dog owners within hours. This solution delivered real-time results through analytics tools, allowing the company to validate the new product in just two days. The data-driven insights empowered Nestlé Purina to confidently commit to and launch the product into the market.

Nestle Purina