Case Study: Kraft Heinz validates campaign positioning quickly with Toluna Start

Kraft Heinz validates campaign positioning in 2 hours with Toluna

Kraft Heinz, a major food and beverage company, needed to rapidly identify the most effective product claims for an upcoming marketing campaign. Facing a tight deadline ahead of a key review meeting, their insights team, led by Rachel Gathof, partnered with Toluna and used its Toluna Start platform to conduct a MaxDiff test and gather fresh consumer insights on messaging and category behaviors.

Using Toluna's solution, Kraft Heinz quickly set up a customizable study, gathering results from 300 respondents in just two hours. This provided the team with quick, reliable data, enabling them to analyze findings and apply critical insights immediately to their campaign strategy. Toluna delivered the high-quality, rapid results the business required to meet its looming deadline.

Kraft Heinz