Case Study: Certified Angus Beef retains buyers and launches a viral campaign with Toluna

Certified Angus Beef launches #RestaurantChallenge with Toluna and wins $2,000 for restaurant staff

Certified Angus Beef, the first branded beef program, faced a significant challenge when the pandemic led to decreased in-store shopping and a rapid decline in the restaurant industry. They needed to pivot their strategy to retain buyers and refine their messaging to encourage in-person dining. To address this, they partnered with vendor Toluna to conduct agile consumer research using their platform.

Toluna's solution replaced in-store intercepts with agile research, allowing the customer to dive into specific demographics and leverage communications and ad testing. This provided a better understanding of changing customer habits. The impact was that Certified Angus Beef retained motivated buyers, established a new e-commerce presence, and successfully launched the viral #RestaurantChallenge campaign.

Certified Angus Beef