Case Study: Beam Suntory accelerates gin concept testing with Toluna

Beam Suntory takes gin concepts to in-market testing in 2 weeks with Toluna

Beam Suntory faced a challenge in the premium gin category, where growth was slowing despite years of remarkable expansion. Their goal was to rejuvenate strong growth for one of their leading gins by exploring more appealing ways for consumers to enjoy it, rather than developing a new product. They partnered with the vendor Toluna to use a combination of quantitative and qualitative research.

Toluna implemented a solution using its Toluna Start quantitative and Toluna Start Qual qualitative services. This integrated approach allowed Beam Suntory to quickly test concepts with consumers, narrow down options, and gain in-depth insights. As a result, Beam Suntory was able to confidently take two concepts to in-market testing in just two weeks. The speed and efficiency provided by Toluna enabled faster decision-making with a deeper understanding of the consumer reasoning behind the data.

Beam Suntory