Case Study: Bayer ASEAN boosts Redoxon campaign impact with Toluna's digital qualitative insights

Bayer Asean optimizes Redoxon campaign in 4 days with Toluna

Bayer ASEAN faced the challenge of optimizing a new campaign for its Redoxon vitamin C supplement during the COVID-19 pandemic. With tight deadlines and no option for traditional in-person focus groups, they needed granular qualitative feedback on early-stage creative within just four days before ad shooting. They turned to vendor Toluna for a solution.

Toluna implemented its mass digital qualitative solution, Immerse, conducting live online discussions with consumers in Vietnam and Indonesia. This allowed Bayer to gain rapid, actionable insights, leading to key optimizations in the ad's tone, pace, and messaging. The result was a disruptive campaign that better captured consumer attention and resonated emotionally, ultimately encouraging consumers to integrate the supplement into daily routines in creative new ways.

Bayer Asean