Case Study: Asahi International drives engagement and purchase with Toluna

Asahi International drives engagement and purchase across 3 markets with Toluna

Asahi International faced challenges with inconsistent global secondary packaging for its Asahi Super Dry beer, which lacked shelf stand-out and did not fully convey the brand's premium positioning. The company engaged Toluna to redesign the packaging to achieve global consistency and drive consumer engagement.

Toluna implemented a two-stage research design using its AI-powered discussion platform Immerse and its quantitative simulated shelf test COMPACT across three key markets. Through this process, Toluna identified a winning design that drove engagement and purchase. The results gave Asahi International the confidence to relaunch the packaging globally, with key account managers using tangible proof of improved shelf stand-out and differentiation when re-engaging retailers.

Asahi International