Case Study: Asahi Europe & International achieves faster, more consistent concept testing with Toluna

Asahi Europe & International speeds concept testing and cuts costs with Toluna

Asahi Europe & International faced a challenge with inconsistent concept testing methodologies across its international markets, which delayed decision-making and lacked cost efficiency. Seeking a partner for agile innovation sprints, they turned to vendor Toluna for a solution that combined research expertise with technology to embed their existing KPIs into a standardized, scalable process.

Toluna co-created a bespoke and modular concept testing suite tailored to Asahi. The solution delivered consistency for easy cross-market comparison, faster results than competitors, and significant cost efficiencies. The impact included more testing for less money and Toluna's team becoming trusted advisors, providing expert support and custom reporting.

Asahi Europe & International