Case Study: Zócalo achieves 5–15 minutes faster table turns and reduced labor with Toast Order & Pay

Zócalo Embraces Order & Pay™ Technology to Meet the Moment and Prepare for the Future

Zócalo, a multi-location restaurant in Sacramento, turned to contactless technology to address pandemic-era challenges: severe staffing shortages, rising labor costs, and guests’ growing preference for digital ordering and payment. Management needed a way to maintain hospitality while reducing repetitive tasks like card-swiping and speeding service without increasing headcount.

By adopting Toast Order & Pay and "The New Steps of Service," Zócalo let guests order and pay from their phones while staff focused on hospitality and upselling. The result: 5–15 minutes faster table turns, servers able to manage roughly double the covers, 10% fewer discounts from order errors, higher average checks from built‑in upsells, lower menu printing costs, and stronger guest loyalty (about 40% return rate).

Zocalo

Ryan Rose

President