Case Study: Swah-Rey achieves data-driven growth with Toast POS

Swah-Rey Desserterie Grows Smarter with Help from Toast Restaurant POS

Swah-Rey Desserterie is a small, family-run dessert shop in St. Petersburg, FL, opened by Leslie Ann and Gregg Ciccone. As new owners they needed a bakery POS that was simple to learn, offered reliable (ideally US-based, 24/7) support, and provided clear data to help them make smart menu and staffing decisions.

They chose Toast POS for its intuitive interface and responsive support. Toast’s reporting tools let Gregg track sales and profitability to remove underperforming items and highlight bestsellers, while staff quickly learned the system and can confidently recommend popular desserts. The result: streamlined operations, data-driven menu choices, and a scalable platform to grow the business.

Swah-Rey

Gregg Ciccone

Co-Owner