Case Study: O'Maddy's achieves a 20% sales increase with Toast POS

O'Maddy's Increases Sales by 20% with Toast

O'Maddy's Bar and Grille is a long-running waterfront restaurant in Gulfport, FL that was experiencing booming business and strain on service due to a large indoor-outdoor patio and an outdated, stationary POS. Owner Joe Guenther needed a more efficient way for servers and bartenders to take orders and process payments without long walks back to the terminal.

O'Maddy's switched to Toast POS with Toast Go mobile tablets, letting staff take orders, send tickets to the kitchen, split checks, and process payments tableside. The restaurant saw a measurable ROI — a 20% increase in sales (about $1M on $5M annual revenue) — and improved service efficiency and guest experience.

O'Maddy's

Joe Guenther

Owner