Case Study: Oscar’s Authentic Mexican Grill achieves $10K in 30 days and boosts guest loyalty with Toast

How Toast’s Growth Package Helped Oscar’s Keep Guests Coming Back

Oscar’s Authentic Mexican Grill, founded in 2017 in Olathe, KS by brothers Oscar and Delfino Vasquez, needed to modernize operations and keep guests returning as demand shifted to takeout. They were losing time taking orders by phone, hesitant about switching POS systems, and—when COVID hit—had to pivot to a 100% takeout model while competing with larger restaurants’ loyalty offers.

They implemented Toast POS and Digital Ordering, then added Toast’s Growth Package (Loyalty and Marketing) to run double/triple point promotions and targeted email campaigns. The tools streamlined operations, helped identify and reward regulars, drove weekday traffic (a 100% sales increase on their first double-point Tuesday), and generated $10,000 in sales from Toast Marketing with Toast Loyalty in the last 30 days, while allowing the owners to focus on food and service.

Oscar’s Authentic Mexican Grill

Delfino Vasquez

Founder