Toast
128 Case Studies
A Toast Case Study
Rosella Coffee, opened in 2014 by Charles Gonzalez and his wife in San Antonio, set out to be “more than a coffee shop” but found their original POS quickly reached its limits. They needed greater functionality, visibility, and ease of use to handle menu changes, multiple service points, and growth without operational headaches.
They chose Toast’s cloud-based cafe software, which delivered fast menu edits from any tablet or computer, affordable expansion to additional tablets/registers, and automatic feature updates. Toast also provided real-time sales and order-level reporting accessible remotely, simplifying management, freeing time for the owner, and enabling scalable, data-driven growth.
Charles Gonzalez
Owner