Case Study: Il Primo Pizza & Wings achieves $1,000s in savings and streamlined multi-location operations with Toast

How Il Primo Pizza & Wings Saves $1000s with Toast Pizzeria POS

Il Primo Pizza & Wings, a six-location pizzeria founded in 1983 in southwest Florida, was hampered by an aging, on-premise POS that made multi-store menu updates slow, left managers scrambling during frequent internet outages, and forced manual entry for third‑party online orders. Director of Operations Jon Schroeter needed a modern, enterprise solution to regain control, reduce downtime losses, and support growth.

Switching to Toast’s cloud-based POS gave Il Primo remote, one‑click menu management, a reliable offline mode that prevented $500–$1,000 losses per store during storms, and built‑in online ordering that sends orders directly to the kitchen. Additional features—KDS screens, digital receipts and gift cards, and PCI-compliant payment encryption—speeded service, cut paper and hardware costs, improved accuracy and reporting, and delivered measurable savings and operational visibility across all locations.

Il Primo Pizza & Wings

Jon Schroeter

Director of Operations