Case Study: Fresh City achieves a 6-location rollout in just 2 weeks with Toast

How Fresh City Rolled Out Toast Fast Casual POS to 6 Locations in Just 2 Weeks

Fresh City, a fast-casual chain focused on naturally raised meat and local produce, was held back by a traditional point-of-sale system that was expensive, slow to update, and hard to manage across multiple locations. Owner Pete Minich needed faster setup, simpler staff training, real-time visibility into sales and labor, and lower hardware and maintenance costs.

Switching to Toast delivered that change: the system was rolled out to six locations in just two weeks, required about an hour of staff training per restaurant, and provides remote updates and support. The result was immediate access to real-time reports and employee metrics from any device, built-in tools like online ordering and loyalty, and thousands of dollars saved by replacing bulky legacy hardware.

Fresh City

Pete Minich

Owner