Case Study: Flour Bakery shaves minutes off wait times with Toast

How Flour Bakery Shaved Minutes Off Wait Times with Toast POS System

Flour Bakery, the Boston bakery and café group founded by James Beard Award–winner Joanne Chang, has grown to five locations and 350+ employees with a strong focus on hospitality. That growth exposed shortcomings in their legacy systems: handwritten tickets, slow order flow and training, clunky back-office reporting, and a cumbersome physical gift‑card process that hurt speed and accuracy during rushes.

Flour moved to the Toast all‑in‑one POS — mobile tablets for line‑busting, kitchen printers with timestamps, a cloud back end, and instant e‑gift cards — plus faster, responsive support. The result: training is much quicker, orders are a few minutes faster (helping them meet a seven‑minute service goal), managers can edit menus instantly, reporting is real time, and digital gift cards and support have streamlined operations and improved guest experience.

Flour Bakery

Tanya Li

Asst. Director of Operations