Case Study: The HOUSEpitality Family achieves a 7–10% profit margin increase with Toast Order & Pay (Toast)

HOUSEpitality increases profit margin 7-10% with Toast Order & Pay™

HOUSEpitality Restaurant Group, based in Richmond, VA, operates eight restaurants across three concepts and faced a 30% sales decline during the pandemic. The challenge was to preserve a high-touch hospitality experience while rethinking operations to recover revenue and protect staff livelihoods.

They implemented Toast Order & Pay™, shifting to contactless pay-at-the-table, reducing floor staff (six “captains” instead of 16 servers), and replacing tipping with a 20% service fee to raise wages. The result: a 7–10% lift in profit margin (projected to add $2.5M annually at full capacity), typical hourly pay increases of 25–30%, and faster service with positive guest feedback.

The HOUSEpitality Family

Kevin Healy

Owner