Case Study: Morgan & York (artisan wine & cheese shop & deli) boosts revenue and reduces service times with Toast

From Square to Toast, Morgan & York is Increasing Revenue and Reducing Service Times

Morgan & York is an artisan wine and cheese shop and deli in Ann Arbor that grew from a small party store into a beloved local staple. As the business added a deli, coffee bar, and full‑service bar, their Square POS started failing to keep up — Wi‑Fi‑based hardware and flaky kitchen printers caused daily order issues, and Square couldn’t handle needs like deferred‑revenue tracking, bottle‑deposit tax separation, or controlled house accounts.

They switched to Toast’s hardwired, restaurant‑focused POS and adopted features such as Toast KDS, online ordering and deposits, and authorized house accounts, supported by a local rep. The change eliminated lost tickets, sped up service times, improved reporting and holiday order handling, and helped increase revenue as Morgan & York expands its deli and bar operations.

Morgan & York

Jody Klein

Operations Manager