Case Study: Ethan Stowell Restaurants boosts online ordering and sells $10,000 in digital gift cards in one day with Toast

Ethan Stowell Restaurants Find a Comprehensive Solution in Toast

Ethan Stowell Restaurants (ESR) is a Seattle-based group of 13 restaurant brands spanning fine dining to casual pizza. The company was constrained by legacy point-of-sale systems that couldn't support its mixed service model—counter, full service, to‑go, online ordering and delivery—so ESR needed a modern, flexible platform that could scale across all locations.

After a pilot, ESR rolled out Toast across every location in two weeks, gaining integrated online ordering with real‑time menu sync and instant digital gift cards. The upgrade drove immediate guest praise, boosted online revenue, and produced a huge holiday spike—tens of thousands of dollars in digital gift-card sales on Christmas Eve—while giving staff better control and ongoing product support.

Ethan Stowell Restaurants

Michael Pagana

Operations Director