Case Study: Chicago Bagel Authority achieves 300 repeat visits and boosts sales with Toast Marketing

Chicago Bagel Authority Drives 300 Repeat Visits Using Toast Marketing Automated Email Campaigns

Chicago Bagel Authority is a two-location Chicago sandwich shop known for steamwiches (steamed bagel sandwiches). Owner Greg Gibbs juggles many roles—chef, cashier, manager, bookkeeper and marketer—and struggled to stay consistent with time-consuming, one-size-fits-all email marketing while also needing a way to prove marketing ROI.

By switching to Toast Marketing, Chicago Bagel Authority automated segmented email campaigns tied directly to their Toast POS, eliminating manual exports and saving Greg time. A targeted “Miss You” campaign drove over 300 repeat visits and about $1,600 in sales in the first two weeks, while automated segmentation and POS integration made results measurable and repeatable.

Chicago Bagel Authority

Greg Gibbs

Owner