Case Study: THB Bagelry & Deli achieves nearly 6x online order growth and restores pre‑pandemic revenue with Toast

Buoyed by Data, THB is Staying Afloat

THB Bagelry and Deli Co. (formerly Towson Hot Bagels) is a 20‑year, family‑owned restaurant group in Towson, MD that had grown to four locations and planned further expansion before COVID‑19 hit. When shelter‑in‑place orders and the departure of college students caused sales to plunge roughly 75%, the team had to rapidly pivot to survive.

By leaning on Toast POS, online ordering, reporting/analytics and kiosks, THB used real‑time data to optimize its digital menu, enable contactless ordering, and integrate third‑party delivery. The strategy stabilized revenue and drove major digital growth: the busiest location went from about 110 online orders per week in January to an average of 650 per week in August, returning the business to pre‑pandemic levels.

THB

Tim Warfield

Owner