Case Study: Bub's Burgers & Ice Cream achieves streamlined operations and cost savings with Toast

Bub's Burgers Capitalizes on Toast's All-in-One Platform

Bub's Burgers & Ice Cream, a multi-location burger concept in Carmel, Indiana best known for its "Big Ugly" burger, was hampered by an aging POS system that delivered poor support, complex configuration, costly updates, and no easy integrations—making multi-site oversight and inventory tracking a daily headache for owner Matt Frey.

Switching to Toast’s all-in-one platform gave Bub’s easy-to-use touch screens, real-time sales and staffing analytics for remote management, integrated inventory synced with Gordon Food Service, and built-in gift card capability. The change sped up service, simplified staff training, automated inventory and cost reporting, saved money, and provided clearer back-of-house visibility to support future growth.

Bub's Burgers & Ice Cream

Matt Frey

Owner