Case Study: Broad Street Baking Co doubles tips with Toast Guest-Facing Displays

Broad Street Baking Co. Doubles Tips Using Toast Guest Facing Displays

Broad Street Baking Co., a Jackson, Mississippi bakery and deli (part of the Mangia Bene group), struggled with unreliable point-of-sale software and fragile hardware from Digital Dining—frequent crashes, data corruption, difficult updates, and poor vendor support disrupted operations and forced staff into constant troubleshooting.

After switching to Toast’s cloud-based POS and Guest-Facing Displays, Broad Street gained more reliable support, durable terminals, easier remote reporting, and order-review screens that cut errors. Guest-facing tipping screens raised credit-card tips from 3.6% to 5.7% (a 58% increase), doubled the tip pool, improved employee retention, and delivered measurable time and cost savings across all Mangia Bene locations.

Broad Street Baking Co

Jeff Good

Managing Partner