Case Study: B.GOOD achieves real-time integrated data insights and reduced labor costs with Toast

B.GOOD Aspires to Be Great with Integrated Data Systems and a Partnership with Toast

B.GOOD, a fast-growing Northeast restaurant chain with 50+ locations, needed better data quality, real-time visibility and scalable integrations to support its analytics-driven growth. Their legacy POS delivered only daily data, limiting testing, targeted marketing and operational troubleshooting.

They selected Toast for its cloud-based, extensible platform and integrations, pulling minute-by-minute data into B.GOOD’s proprietary warehouse to monitor speed of service, run dynamic loyalty campaigns, and perform root-cause analysis. The result: more targeted marketing and better guest experiences, centralized management, lower support costs, and a halving of internal POS resources.

B.GOOD

Austin Brinson

VP of Analytics