Case Study: Groupon achieves faster global e-commerce performance and localization with Tkxel

Groupon speeds page loads by 50% with Tkxel

Groupon, a global digital marketplace, faced a challenge standardizing its systems after a period of rapid international expansion through acquisitions. To address this, they partnered with vendor Tkxel for an application modernization project to reduce duplicated effort and maintain consistent control across its operations in over 45 countries.

Tkxel implemented a custom MVC framework and re-architected the frontend, which maintained existing backend services while enabling country-specific localized experiences. The solution delivered by Tkxel resulted in 50% faster page loads across the board and supported over 10 million page views every day, providing better control and the ability to forecast demand.

Groupon