Case Study: Rakuten achieves 45% fewer emails with Tinyclues

Boosting message relevancy with powerful customer insights

Rakuten, the French retail marketplace with more than 200 million products and 17 million members, wanted a better way to make its email marketing more relevant. Working with Tinyclues, it needed a solution to identify the customers most likely to be interested in specific products and themes, rather than sending broad newsletters to its entire base.

With Tinyclues, Rakuten shifted from weekly mass newsletters to dedicated, targeted campaigns using the same offers. The result was stronger message relevancy, fewer opt-outs, lower routing and operational costs, and no loss in revenue—allowing Rakuten to achieve the same revenue while sending 45% fewer emails.

Rakuten

Adrien Vinay

Head of Loyalty