Case Study: Sephora achieves 6x lower cost per follower with TikTok for Business

Successfully launching the Sephora TikTok community in Russia with the support of Community Interaction

Sephora, a global prestige beauty retailer, wanted to build a strong and engaging TikTok community in Russia and connect with digital-native, young-in-spirit audiences. Working with TikTok for Business, the brand needed a way to grow followers and drive meaningful engagement around its Sephora TikTok presence.

TikTok for Business supported Sephora with Spark Ads and the new Community Interaction objective to promote fun, trendy organic videos and optimize for page followers and profile visits. The campaign delivered more than 40K engaged followers in the first three weeks, a 6x lower cost per follower, and engagement rates as high as 40%, showing a major lift versus previous campaigns.

Sephora