Case Study: Swisscom raises Gen Z and Millennial brand awareness with TikTok for Business

Raising brand awareness with Gen Z and Millennials and introducing a new communication strategy to a younger audience

Swisscom, Switzerland’s leading telecom and IT company, wanted to raise brand awareness among Gen Z and Millennials while introducing a new communication strategy to a younger audience. To do this, Swisscom added TikTok for Business to its marketing mix.

TikTok for Business helped Swisscom launch two TopView ads built around a “ready for anything” campaign concept, using eye-catching split-screen creative distributed by TLGG. The campaign delivered over 3.3 million video views, a 19.09% engagement rate, and an 18.55% click-through rate, helping Swisscom generate strong reach, interaction, and new connections with younger viewers.

Swisscom