Case Study: Koala boosts CPC efficiency and CTR with TikTok for Business

Elevating brand love and campaign performance by optimizing creative for the TikTok community

Koala, an Australian furniture brand focused on sustainable design, wanted to boost brand love and improve campaign performance on TikTok. Working with TikTok for Business and Incubeta, Koala tested which creative format resonated best with its engaged audience of adults 18+—particularly renters, homeowners, home buyers, and furniture enthusiasts—by comparing native TikTok-style content with repurposed assets.

TikTok for Business helped Koala run an experiment using four TikTok-first creatives built with organic platform elements like creators, TikTok graphics, music, and transitions, then served through In-Feed Ads. The TikTok-native ads delivered a 14% stronger CPC and a 30% higher CTR than repurposed ads, showing that authentic, platform-specific creative improved engagement and campaign efficiency.

Koala

Sally P.

Director, Media and Performance Marketing