Case Study: Samsung achieves mass awareness and consideration with TikTok for Business

Driving mass awareness and consideration with Samsung’s Galaxy Man in the Netherlands

Samsung turned to TikTok for Business to promote its latest Galaxy model in the Netherlands and drive mass awareness and consideration at scale. The goal was to reach a broad audience with a campaign that felt relevant and engaging to local users.

TikTok for Business helped Samsung run a One Day Max In-Feed Ad, paired with Dutch creator @thomasstuktv and timed to Sinterklaas for a native, timely message. The campaign delivered over 1.8 million video views, reached 1.6 million unique users, and achieved a 1.91% click-through rate, generating more than 31,000 clicks and outperforming its target.

Samsung