Case Study: Sephora achieves a 86% lower CPA with TikTok for Business

Driving conversions for one of Europe’s leading personal care and beauty retailers

Sephora, one of Europe’s leading personal care and beauty retailers, partnered with TikTok for Business ahead of the Christmas season in Spain. The goal was to drive a new audience to Sephora’s website and stores through a conversion-focused campaign.

TikTok for Business, working with Sephora and Cosmo5, delivered engaging Spark Ads featuring festive wish-list content and native-style creative to encourage interaction and conversions. The campaign produced strong results, including a 60%+ click-through rate, a 53% reduction in cost per click, and an 86% reduction in cost per action, showing TikTok as an effective sales-focused channel for reaching younger audiences.

Sephora

Lucía Herranz

Comms, PR & Content Manager