Case Study: Maybelline achieves authentic beauty influencer reach with Tidal Labs

Maybelline - Customer Case Study

Maybelline wanted to launch a new trio of makeup products and needed a way to generate authentic, social-first buzz around the release. The brand partnered with Tidal Labs to tap into a network of beauty microinfluencers who could create content in their own voices and show real-life looks using the new products.

Tidal Labs activated 97 influencers who produced 402 posts and 965 images, driving an estimated 2.4M reach. The campaign delivered a wide range of creator-made beauty content across social channels, helping Maybelline amplify the launch with authentic, high-engagement coverage.

Maybelline