Case Study: University of Louisville Football achieves 800+ new leads and $60k+ in season ticket sales with Ticketmaster

University of Louisville Football Turning Quality Leads Into Quality Ticket Sales

University of Louisville Football faced a short timeline and tight budgets to fill a newly expanded stadium for the 2018 season after their existing lead pool had run dry. To find scalable, high-quality ticket buyers they partnered with Ticketmaster, using Ticketmaster's Agency digital marketing and data analytics services to target and expand their audience.

Ticketmaster's Agency applied data hygiene and fan scoring, tapped the Ticketmaster database, ran programmatic and paid search for awareness, and used Facebook Lead Generation to capture leads. The campaign delivered 800+ new quality leads, generated $60k+ in season ticket sales, and achieved a 15x ROAS on single-game ticket paid social—results tracked and visualized through Ticketmaster dashboards and later expanded to other Louisville teams.

University of Louisville Football

Laura Clemente

Director of Digital Marketing